The master plan Magenta Tower by Aldar Properties is based on the vision statement of Rise by Athlon of building lifestyle-led communities. The tower, which is a part of the larger development is placed organically into green landscapes, walking paths, and recreational spaces; where people can interact, engage. The fact that it has 190 apartments helps in creating an alive but small-community atmosphere within it with each of the spaces being inspired. Balance is a key design focus, which will permanently accommodate housing units with common facilities that will enhance affiliation and cooperation. The Rhythm Room is its design paradigm core, a facility not available to other buildings, yet plans to attract artistic power. The general structure vision a greater community hood that exists on uniqueness, comprehensive, and innovation.