EIRA at Dubai Production City (IMPZ) is a mid-rise residential venture by the Neoterra Developments with premium class studios & 1 bedroom apartments. The façade is described as the architecture beauty, when water falls silent and the sun hits the city in a golden evening, it lifts up the best moments. Eira, which means tranquillity, is a space for a pause from the tempo of the city, a place that looks up from the ground down the middle of the shore, embraced by warm enveloping façades and translucent screens and windows that reflect different illuminations from dawn to dusk. From the very first glance, the silhouette of the building, the successive settings of volumes, the presence of serene trees and the reflective lake on the threshold convey the message that it is the architecture that speaks with nature - not against it. Slow rhythmic rises and falls of the fountains, before the first door opens and speaks about the lifestyle.
The lobby, appropriately grand in design is laid out in marbled stone, sculptural lighting and curated artifact that hint at a home for private dwellers, not a dealing-house front door. The building's exterior and interior finishes have been carefully considered, with a relaxed textured façade and warm-toned interior finishes providing a sense of permanence that is what buyers are looking for. Each of the unit has been designed to suit the needs of the individual professional and the sophisticated couple, with special emphasis given to light and space and flow, so often missing at this size.
In it all, the rooftop is truly the signature: Private green horizons, Club Serene's resort-style pool and fourteen different types of plants create a salubrious oasis. As well, there are over two and a half distinct amenities throughout the development, that make it more than just a place to live, it's a place to relish with all five senses: water, greenery, craftsmanship and calms. This is a house designed for those who know that luxury isn't a loud noise. It's felt gently, gradually, in each and every carefully considered detail.
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